A Paper On Customer Satisfaction

Promoting Is an authoritative capacity and a lot of procedures for making, conveying and conveying esteems to clients and for overseeing client connections In manners that advantage the association and its partners. These qualities are identified with a monetary measurement and the mental element of the said showcasing definition. Similar measurements talk about apparent cost through exchange esteems and subjective and full of feeling effects on brand decision and emotional influences.This meaning of advertising prompts the significance and basic jobs of clients impression of corporate Images and notoriety prompting consumer loyalty as an Intermediary to client unwaveringness. This Is done In pertinence with the conviction and certainty that clients are the essential ‘assets' of a market and not simply the item. With clients being fulfilled, or in the event that clients show an elevated level of fulfillment, at that point just can the market for the specific item develop. This thusly can prompt client dependability and steadfastness expectation. What is Customer Satisfaction?Customer Satisfaction Is supposed to have the option to Increase item deals and realize satisfaction reaction. It is a Judgment that an item or administration highlight, or the decrease itself, gave or is giving a pleasurable degree of utilization related satisfaction including levels of under or over-satisfaction. † It is the level of experience that a client gets from a decent or administration gave by a market. In this manner ‘Customer Satisfaction' is the proportion of this level of understanding or joy of clients estimated by the quantity of rehashed clients who more than once utilize the merchandise or service.It is likewise observed that consumer loyalty prompts the clients being faithful to the item or administration therefore consequently be faithful to the specific brand of the item. It can likewise be utilized as a proportion of unwaveringness goal. Oliver(1997) characterized client's dependability as â€Å"a profound held promise to rebury or re-belittle a favored item or administration reliably later on, in this way causing dreary same brand or same brand-set buying, regardless of situational impacts and showcasing endeavors that can possibly cause exchanging conduct. Unwaveringness then is the expectation or the client's conduct to rebury a similar item or administration from a specific source (along these lines connecting to a brand) in view of the fulfillment that the person in question accomplished from utilizing the item/administration more than once. For what reason is Customer Satisfaction Important? Discussing consumer loyalty, one must comprehend why consumer loyalty is significant. In posing that inquiry the accompanying reasons come up dependent on research. The central matter is on the grounds that consumer loyalty as a proportion of steadfastness expectation and client maintenance is a main marker and a point differentiator .Studying consumer loyalty or performing consumer loyalty overviews yields a superior comprehension of client lifetime esteem and decreases client beat. In saying as much, keeping and making old clients fulfilled is significantly less expensive than gaining new ones. Satisfying clients lessens negative verbal exchange for the item or administration and in this manner doesn't influence the item or administration contrarily. Then again, with fulfilled and glad clients informal exchange would empower an obtaining of a lot progressively different clients who would then be able to be changed to fulfilled clients and afterward into completely fulfilled customers.Retaining clients who are fulfilled isn't a very remarkable issue, it is those clients who regularly have issues with the items or administrations offered that should be investigated. Assume if a ‘satisfaction' study is done on a specific item, and the outcome gives a rundown if any clients who are not happy with the item or who gives a low appraising for the item; at that point one must investigate how and why they are unsatisfied with the item. One can keep a watch list on these clients and catch up with various questions in order to decide why they are not satisfied.In knowing this, the brand can know the genuine number of individuals who have aim of repurchase and of the individuals who are really faithful to the brand. The primary distinction between rivals in a market is their capacity to hold and fulfill those clients who keep on being with them. Bringing consumer loyalty as a principle procedure or a center purpose of activity for a brand can be an adverse factor for at least two contenders offering a similar assistance or item. Take for instance Competitor An and Competitor B both contribution Product X.A client C would go for both of the contender's Product X if C would have gotten input from another client (state D) if D would have given a positive criticism to given a positive verbal input to C of the Product X from Competitor An if the contender A had offered or given a significant level of fulfillment to the client D. Along these lines the primary separating factor for C for picking item X from An and B would exceptionally rely upon the proposal from D. This is what is implied by gaining new clients and holding old ones dependent on client satisfaction.Studies have demonstrated that completely fulfilled clients are more faithful to a brand than Just fulfilled clients. The Customer Lifetime Value (CLC) which can return benefit from a client dependent on forecast of spending of the client on a specific item or administration is diverse for absolutely and Just fulfilled clients. Simply fulfilled clients can and eight deformity to different items or benefits and have a lower CLC. This is on the grounds that with simply fulfilled clients, odds of new items from contenders who offer better administrations and advantages may make them move from their ordinary image and pro ducts.This can be ascribed with the impact of the new item credits that charmed them to move or on account of the absence of maintenance capacity of the current brand. On account of completely fulfilled clients be that as it may, another item or administration with preferable offers and advantages over the current brand isn't sufficient to discourage them to take a move. This may be because of the high dependability they have towards their present image as a result of their elevated levels of fulfillment they accomplished from utilizing the item or administration or in view of the brand's ability to hold them by joining consumer loyalty procedures in their business plans.Thus we can see that Just fulfilled clients are happy to move to different items more promptly than completely fulfilled clients. Markets ought to have the option to recognize these two and detail methodologies to change over Just fulfilled to completely fulfilled clients which can raise the Customer Lifetime Value and along these lines increment benefit. Consistency as a Customer Satisfaction Tool For a brand to have the option to hold clients and to make them fulfilled and upbeat, consistency is one of the significant courses in accomplishing all out client satisfaction.The consistency that the paper discusses is the predictable fulfillment of a client and its proportion of connection to the general entirety of consumer loyalty over some undefined time frame. This is as opposed to the proportion of a five point scale fulfillment review of individual clients. In estimating this fulfillment consistency, we measure the verification levels of an individual client for a specific item or administration gave by a specific brand over their proceeded with use and repurchase of the item or brand. This gives us a superior comprehension of the client's reaction to the item or administration however out the client lifetime value.With expanding utilization of the item the client can either be fulfilled, c ompletely fulfilled or be baffled with the item. This examination dependent on consistency would then be able to be converted into systems or plans to empower the brand to hold the disappointed client, convert the Just affirmed and improve the completely fulfilled client. All through the clients' lifetime with the item the brands reliable work to give them brilliant and easy assistance and a predictable help component can guarantee most extreme consumer loyalty. Anyway not all brands can offer and convey the same.Having a positive client experience feelings enveloped in a sentiment of trust-were the greatest drivers of fulfillment and steadfastness in a larger part of ventures. Consistency with clients seeing someone, administrations and relations is imperative to fashion trust brands' client pool. An organization's image is driven by more than the blend of guarantees made and kept. It is additionally basic to guarantee clients perceive the conveyance of those guarantees. This requi res conveying and key messages that reliably feature conveyance and themes.In this case client's discernments and perspectives on the brand are strengthened. This thus produces generosity in the brains of the clients in this manner driving into a fulfillment level however the correspondence of these satisfying guarantees and on time advertise interchanges to fortify encounters. Connection among Price and Satisfaction Say a client A was going and needed to stop to remain for a night. The lodging that he remained charged him an extreme sum as the room lease and different charges and this made A be vexed and consequently disappointed with the hotel.But in view of the earnest necessity he needed to endure it. In any case, in remaining at the lodging he discovered that the general assistance of the inn, the staffs and the offices gave were significantly more than he foreseen. When requested to rate the lodging he gave it a ten out of ten. This is a case of how cost can be identified with fulfillment. Be that as it may, this isn't the situation with most items and administrations. Clients regularly expect great deals and administrations when they follow through on a robust cost for an item. In the event that the item performs they are bound to proceed with the utilization of a similar item and prescribe the equivalent to others.The inverse is the situation if the item doesn't meet the essential necessities the client had at the top of the priority list while payi

Hastings Banda, Life President of Malawi

Hastings Banda, Life President of Malawi Proceeded from: Hastings Banda: the Early Years After an extra-normal yet inside and out unassuming life as an ex-nationalist dark African specialist in Britain during the provincial period, Hastings Banda before long turned into a tyrant once in power in Malawi. His logical inconsistencies were many, and he left individuals thinking about how the specialist had become Hastings Banda, Life President of Malawi. Fanatic: Opposing Federation and Supporting Apartheid Indeed, even while abroad, Hastings Banda was being brought into patriot governmental issues in Nyasaland. The tipping piont appears to have been the choice by the British provincial government to get Nyasaland together with Northern and Southern Rhodesia to frame the Central African Federation. Banda was fervently against league, and a few times, patriot pioneers in Malawi requested that he get back to lead the battle. For reasons that are not totally clear, Banda stayed in Ghana until 1958, when he at last came back to Nyasaland and devoted himself completely to legislative issues. By 1959, he had been imprisoned for 13 months for his resistance to organization, which he saw as a gadget for guaranteeing that Southern Rhodesia †which was administered by a white minority †held power over the greater part dark populaces of Northern Rhodesia and Nyasaland.â In Africa Today, Banda announced that if restriction made him a â€Å"extremist†, he was glad to be one. â€Å"Nowhere in history,’ he stated, â€Å"did the supposed Moderates achieve anything.†Ã¢ However, regardless of his position against the abuse of Malawis populace, as a pioneer Banda had too scarcely any second thoughts, numerous individuals thought, about the mistreatment of South Africas dark populace. As President of Malawi, Banda worked intimately with the Apartheid South African government and didn't take a stand in opposition to the extreme isolation toward the south of Malawis outskirts. This juxtaposition between his self-broadcasted radicalism and theâ real politiqueâ of his global guideline was only one of the numerous logical inconsistencies that confounded and dumbfounded individuals about President Hastings Banda. Head administrator, President, Life President, Exile As the hotly anticipated pioneer of the patriot development, Banda was a conspicuous decision for Prime Minister as Nyasaland pushed toward autonomy, and it was he who changed the name of the nation to Malawi. (Some state he preferred the sound of Malawi, which he found on a pre-frontier map.)â It was soon obvious how Banda proposed to run the show. In 1964, when his bureau attempted to constrain his forces, he had four of the clergymen excused. Others surrendered and a few fled the nation and lived in a state of banishment for the remainder of their lives or his rule, which at any point finished first.  In 1966, Banda directed the composition of another constitution and ran unopposed for political decision as Malawis first president. From that point forward, Banda controlled as an absolutist. The state was him, and he was the state. In 1971, the parliament named in President forever. As President, Banda implemented his inflexible feeling of ethical quality on the individuals of Malawi. His standard got known for persecution, and individuals dreaded his paramilitary Malawi Young Pioneers gathering.  He provided the to a great extent agrarian populace with manure and different endowments, however the legislature additionally controlled costs, thus few yet the first class profited by surplus yields. Banda had confidence in himself and his kin, however. At the point when he ran in a challenged, popularity based political race in 1994, he was stunned to be entirely crushed. He left Malawi, and passed on three years after the fact in South Africa. A Fraud or a Puritan? The juxtaposition of Bandas mien as the tranquil specialist in Britain and his later years as a tyrant, joined with his failure to communicate in his local language motivated various paranoid fears. Many idea he was not even from Malawi, and some guaranteed that the genuine Hastings Banda had passed on while abroad, and been supplanted by a painstakingly picked sham.  There is something red hot about most strict individuals however. The equivalent internal drive that drives them to repudiate and criticize such normal goes about as kissing (Banda prohibited open kissing in Malawi and even rebuked motion pictures he thought had an excessive amount of kissing) and it is in this string of Bandas character that an association can be drawn between the calm, kind specialist and the authoritarian Big Man he became.  Sources: Banda, Hastings K. â€Å"Return to Nyasaland,† Africa Today 7.4 (1960): 9. Dowden, Richard. â€Å"Obituary: Dr. Hastings Banda,† Independent 26 November 1997.  â€Å"Hastings Banda,† Economist, November 27, 1997. Kamkwamba, William and Bryan Mealer, The Boy who Harnessed the Wind. New York: Harper Collins, 2009.   ‘Kanyarwunga’, â€Å"Malawi; The Incredible True Story of Dr. Hastings Kamuzu Banda,† History of Africa Otherwise blog, November 7, 2011.

The Importance of Routine

The Importance of Routine I’ve always been in love with planning. I think the obsession began when my middle school gave us all student planners so that we could organize our weekly commitments and make sure we stayed on top of our assignments. Since then, I’ve looked forward to buying a new planner every January and filling the pages with to-do lists and reminders. However, now  that I’m in college, one of the biggest  challenges I face involves sticking to my plans. With so many different activities going on each week, it’s hard to determine how to spend my time. Do I attend a guest lecture on Tuesday night or do I stay in and finish working on internship applications? It feels like my plans change before I even have the chance to jot them down. And as someone who’s addicted to planning, this can be a bit of a nightmare. gif from tumblr This semester, I decided to try and establish some element of routine and consistency in my life. So far, it’s really helped keep me grounded. Numerous studies have found a correlation between routine and successâ€"this Harvard Business Review article talks about the importance of routine to geniuses. (I don’t claim to be a genius, but I do feel a lot less scatter-brained now that I’ve committed myself to certain things.) For example, many successful people included daily walks in their routines. I now go to group fitness classes at the ARC every Tuesday and Thursday evening. My yoga mat is my new best friend. The article also talks supportive partnersâ€"I thought this was interesting, because I never really considered the people I spent time with to be part of my “daily routine,” but I suppose it makes sense. I’m happy to say that I surround myself with friends who keep me motivated and offer encouragement when I’m feeling down. An important part of my daily routine involves calling my parents or friends back homeâ€"it always makes me feel better, and it allows me to get outside of my own head for a while and ask them about their lives. So even though Im excited about so many things happening on  campus each week, I’m glad that I have some constants in my schedule, too. It’s nice to write down “6:45 p.m. BodyFlow class” or “Call home” in my planner and actually mean it. Ria Class of 2018 I'm studying both Finance and Information Systems and Information Technology in the Gies College of Business. I’m from Los Altos, California.

The Narwhal The Unicorn of the Ocean Essay - 907 Words

The Narwhal is a whale and is also known as the unicorn of the sea. It is in the family of bottlenose dolphins, orcas, and Belugas (World Wildlife Fund). The scientific name for the Narwhal is Monodon monoceros and it is Greek meaning one-tooth, one-horn. It can grow up to 13-16 feet in length and weighs almost 2 tons (4,000 pounds). The region they are usually located is around the Arctic waters of Canada, Greenland, Norway and Russia. They are known as unicorns of the sea because they have a tusk, one of their teeth, coming out of the front of the skull. According to the World Wildlife fund (2014), â€Å"Males most commonly have tusks, and some may even have two. The tusk, which can grow as long as 10 feet, is actually an enlarged tooth.† The†¦show more content†¦It also means that big chunks of ice will break off and create walls on top of the ocean waters. With the ice melting, the NarDewhal habitat has to change, but I don’t believe that they can adjust to such critical circumstances because their living environments are all about deep waters and ice. Although ice is not primarily what Narwhals live under, they need to coldness to live in the area. There was an incident in Canada that caused the Narwhal population to decrease substantially. Jaymi Heimbuch (2008) says that, â€Å"In a heartbreaking move, the Canadian government decided it would rather allow 500 Narwhals to be shot one by one at an air hole in the ice, rather than bring in icebreakers to help free the whales.† They could have also killed the Narwhals to receive money from the ivory and other parts of the Narwhal. Evidence indicating there is a problem The Narwhal population is approximately at 50,000 in the whole world. According to savetheNarwhales.org, â€Å"Most endangered species have populations of 1,000 to 25,000.† This means that the Narwhals are nearing endangerment. The temperature change is also evidence that there is a problem. While the climate changes, Narwhals cannot adapt so they either migrate elsewhere or slowly die. Even a slight change in temperature causes the ice to

Analysis Of The Movie Juice - 880 Words

Aristotle was an ancient Greek philosopher and scientist that laid much of the foundation for Western philosophy. He was a person who sought out explanations that were unorthodox. His principles of common sense were built on naturalism and self-realization, which greatly influenced the world. His systematic concept of logic touched upon ethics. As an illustration, in the movie â€Å"Juice,† some of Aristotle’s beliefs and principles on friendship, character, and happiness are heavily portrayed throughout the film. The movie â€Å"Juice,† is a story of four male teenage friends from Harlem. They’re causing trouble around the neighborhood and running away from their responsibilities to gain respect; or what some may call â€Å"the juice.† Earlier in the film, a group of males confronted them on the street with a gun. Ever since, the antagonist Bishop, Tupac Shakur, has the mentality of, â€Å"Do you respect me, or do you respect my gun?† The answer is: â€Å"You don’t have that gun, there’s no way we’re having this conversation.† Ultimately, Bishop obtained a gun and wanted to get the juice by holding up the local corner store. On the other hand, the protagonist Q, Omar Epps, is an aspiring DJ who wants to make it out of his circumstances. He didn t want anything to do with the stick up and focused on a DJ contest at a local club. However, Bishop took on the revenge, eat or be eaten mentality, and pestered them into coming along. An unexpected twist in the plot is apparent when the store ownerShow MoreRelatedThe, 1984 ) And Juice By Ernest Dickerson987 Words   |  4 PagesBoth The Brother from Another Planet (John Sayles, 1984) and Juice (Ernest Dickerson, 1992) share the similar purpose of Blaxploitation which redefine the critical perspective about the stereotypical good and evil ideologies of the African Americans and reveal the blacks’ position in American society. However, by mo bilizing close textual analysis on both films Brother and Juice, as well as the articles from Janani Subramanian and Kenneth Chan, I want to argue that the diversities of the films genresRead MoreJamba Juice Case Study Solution1354 Words   |  6 Pages A ten year old California girl started an online petition which collected over 140,000 signatures asking Jamba Juice to phase out its Polystyrene cups which she believes are harmful for the environment. 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The major running theme throughout the movie is that the loss of innocence is something everyone goes through. Ang Lee shows this in the use of lighting, angles, and sound effects in multiple scenes. When Pi has to change his name because the kids at school were making fun of him, when he is forced to watch the tiger eatRead MoreMonstrous Desires In Karen Russells Vampires In The Lemon Grove1014 Words   |  5 Pagesâ€Å"Vampires in the Lemon Grove,† we come to recognize that, despite the fact that the two main characters, Clyde and Magreb, are actual vampires, their â€Å"monstrous† urges are all too familiar- perhaps even quintessentially human. In fact, with careful analysis, specifically through psychological criticism, we, as readers of â€Å"Vampires in the Lemon Grove,† can see that by unders tanding psychological urges of the subconscious (in accordance to Freud’s theories), that the â€Å"monsters† are just as vulnerablyRead More`` Hyperesthesia, Or, The Sensual Logic Of Late Capitalism ``1705 Words   |  7 Pagesexchange of the products. Howes’ analysis of the issues surrounding hypersensuality can be seen in SOMM, a documentary about four men who fully immerses all of their senses when tasting wine in order to become Master Sommeliers. Currently, many companies have altered their focus from the production of goods and services to the creating stimulating and unforgettable experiences for their consumers. Examples of this shift are Restaurant Movie Theaters and 4-D Movie Theaters. 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Then, focus will be moved to discussion of marketing strategies using Ansoff matrix and Porter’s generic strategies, and marketing mix will be considered as well. Finally, theRead MoreGlobal Warming Can Have An Impact On Coca Juice1762 Words   |  8 Pagesmarket Jamba Juice in a healthy way so it can increase the sales. People have realized the link between eating poorly leading to face diseases. Jamba Juice is likely to benefit from this, if they can keep doing what they are by reducing non-healthy food intakes. (Burnette, Margarette) Fast food has been growing and getting â€Å"healthier† as well, that is a positive for Jamba Juice since they sell snacks as well as smoothies and juices. Ecological: Global warming can have an impact on Jamba Juice. This means

Should Animals Be A Man Best Friend - 1494 Words

Nyarko 1 Nezumi Fox Nyarko Ms. Soto Writing April 20, 2016 A Man Best Friend Animals are known to be a man s best friend. Studies have even shown that owning animals have been proven to have many health benefits that include but are not limited to, lowering cholesterol, lowering blood pressure, lowering triglycerides, reduce stress levels, and provide the owner with better mental health. C.W. Von Bergen says â€Å"For centuries people have noted the animals can have a positive influence on human functioning, and conventional wisdom has long supported the use of animals in promoting human wellbeing.† (18). Research shows that 6.15 million Americans over the age of 15 struggle with mental illness. Nearly 13.6 million people live with severe mental illness; this includes schizophrenia, major depression, anxiety, or bipolar disease (â€Å"Emotional Support Animals, Service Animal, and Pets on campus.† 16). Studies have found that while many benefits of animals companionship apply to groups across the board, unique benefits were ob served for individuals with mental or psychiatric disorders. This research started the idea of ESA being a more common thing. People with disabilities may use service dogs and emotional support animals for a variety of reasons. I found it is for this reason that all individuals must remember that it is not necessary that all disabilities be an obvious one. Now many people wonder what an ESA is. â€Å"ESAs (sometimes called therapy animals or supportShow MoreRelatedBond Between Humans and Animals Throughout History Essay752 Words   |  4 PagesAnimals have long been an integral part human culture. Up until the mid-nineteenth century, humans got around by horse and carriage. Animals have always been essential to human survival; man has always used animals for resources. Given the time spent together, animals and humans have developed bonds and relationships. 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Take scientists from the nineteenth century, for example, whereRead MoreShould Animals Be Kept in Zoos?1654 Words   |  7 Pagesare the places where animals are kept. Some people argue that animals shall not be kept in zoos as they deserve freedom. Zoos cannot provide them with enough space, therefore, they cannot run around so as to grow up freely. On the other hand, some people argue that animals should be kept in zoos. Nowadays, forests and mountains have been cut down by people. If we leave animals alone, they might have nowhere to find food and nowhere to live. It is for the sake of the animals themselves that we keepRead MoreAdvice to a Friend on Choosing a Mistress1250 Words   |  5 PagesRhetorical Analysis of Advice to a Friend on Choosing Mistress Advice to a Friend on Choosing Mistress is a letter written by Benjamin Franklin in June 25th 1745 to his friend. The speech of this letter is essentially communicated to single men. 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The saying that dogs are a man’s best friend is often thought of when thinking of dogs, but what if I tell you the man is the dog s best friend, or even the only friend, only family. SoRead MoreQualities of an Excellent Friend in Adventure Time Essay833 Words   |  4 PagesJake, the dog, is a talking dog with powers to change shape. Finn, the human, is Jake’s adoptive brother and best friend. The boys have been best friends and brothers since they were babies. In the three episodes, season 1 episode 16, â€Å"Ocean of Fear,† season 1 episode 22, â€Å"Henchman,† and season 2 episode 7, â€Å"Power Animal,† Jake proves he is a great friend to Finn and everyone should have a friend like him. In those three episodes, Jake helps Finn get over his fear of the ocean, uses his only wish to

Black Like Me A Cultural Book Report free essay sample

Black Like Me: A Cultural Book Report Essay, Research Paper John Howard Griffin was a journalist and a professional on race issues. After publication, he became a taking advocator in the Civil Rights Movement and did much to advance consciousness of the racial state of affairs sand base on balls legislative assembly. He was in-between aged and populating in Mansfield, Texas at the clip of publication in 1960. His desire to cognize if Southern Whites were racialist against the Negro population of the Deep South, or if they truly judged people based on the single # 8217 ; s personality as they said. Because of this he felt that they had encouraged him to traverse the colour line and write Black Like Me. Plot: Black Like Me is the narrative of a adult male named John Howard Griffin, who underwent a series of medical interventions to alter his tegument colour temporarily to black ; a transmutation that was complete when John Howard Griffin shaved off his hair, and looking in the mirror, saw a bald, middle-aged black adult male. The ground he does this is for an experiment to see how racism was in the Deep South from personal experience. From November 6th to December 14th in the early 60 # 8217 ; s, he hitchhiked, walked, and rode through Mississippi, Alabama, Louisiana, and Georgia. After three hebdomads in the Deep South as a black adult male John Howard Griffin produced a diary covering his alteration into the black race, his travels and experiences in the South, the displacement back into white society, and the reaction of those he knew prior his experience. The book was published and released. The reaction on the society differed in great ammounts. Word picture: John Howard Griffin is the chief character in the narrative. Throughout the narrative, this individual displayed many qualities. He showed finding because he was bound and determined to go a black adult male so he could expose the truth about the Deep South and how racialist they were. He besides showed bravery, for being able to draw through and make the things he did, such as become a whole new individual of another race and traveling into unsafe district where he knew he wasn # 8217 ; t truly welcomed. He besides displayed a sense of self-respect, because after he was done with this experiment, he was threatened several times and even burned in image in his hometown, but he still maintained his land every bit long as he could. And last, but non least, he showed us a sense of hope, because no affair what, even in the darkest times, he would still maintain at least a little spot of hope in him. Cultural Penetrations: The things that I # 8217 ; ve learned about white people and black people is that things a ren’t ever what they seem to be. A white individual could be the nicest individual to you at first if you are white, but the following they could detest you for being black if you are a black individual. But non every white individual is like this. Cosmopolitan Insight: In Montgomery, Alabama, Griffin decided it was clip for him to reenter white society, but he besides wanted to derive information of the country as a black adult male. So, he found the technique of covering an country as a black and so returning the undermentioned twenty-four hours as a white. What he found was, as a black he would have the hatred stare from Whites and be treated with every courtesy by the black community. As a white, it would be the exact antonym, he would acquire the hatred stare from inkinesss and be treated wondrous by the same people who despised him the old twenty-four hours. The lone thing altered was his visual aspect. He dyed his tegument a really dark brown and shaved his caput, his vesture, address forms, and mentions had non changed and every inquiry was answered truthfully. If people did justice others by their qualities and makings, his clip in the Deep South should hold been reasonably uneventful. Alternatively, there were day-to-day Hunts to happe n rest- room installations, eating houses, shops, and assorted other # 8216 ; comfortss # 8217 ; that he took advantage of before he crossed the colour line. Even though he was the same exact individual, people treated him differently.Literary Analysis: To covey his message against racism, John Howard Griffin uses subject as one literary construct. He shows us that even though he was the same exact individual as he was when he was white even when he changed his tegument colour, people treated him in different ways merely because of his tegument colour. Another manner the writer conveys his message against racism is that he uses temper as another literary construct. He puts the reader in a temper of disgust, non against the book, but against the people in the book and the racism that takes topographic point in the book. Historic Mention: November 14, the twenty-four hours John Howard Griffin decided to go forth to carry on his experiment, was the twenty-four hours after the Mississippi jury refused to indict or see the grounds in the Mack Parker kidnap-lynch slaying instance. Because of this instance, the tenseness between black and white became stronger, which led to doing John Howard Griffin # 8217 ; s travels more hard, being a black adult male. This book relates to American history because it takes the reader into the Deep South before the Civil Rights Movements took clasp and shows what it was like to be black in the early 1960 # 8217 ; s.

Analysis of Mother Tongue by Amy Tan free essay sample

Amy Tan describes her relationship with her mother, who speaks broken English. Essentially, Amy ending up changing her style of writing because of her mother, who changed Amoys perception of language. In the beginning of her life, Amy was always ashamed and embarrassed because of her mother; her mother, in speaking broken English, would often sound weird and not be understood by people in every day affairs.As an attempt to get away from this side of her heritage, Amyonce she becomes a writerwrites with great English and diction, ND she uses a plethora of vocabulary. However, she soon realizes that she Is being someone she Is not; Amy eventually fully realizes her true relationship with her mother, and subsequently allows that newfound knowledge to affect her writing.Their relationship Is one of wonderful love and comfort, one where they can speak broken English (mother tongue) and have It mean something very special. We will write a custom essay sample on Analysis of Mother Tongue by Amy Tan or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Essentially, Amy Tan becomes authentic and true to her roots; Inspired by her mother, she begins to right so that the common man can understand her.

Behavior change theory

Behavior change theory Introduction According to the article, behavioral change is very vital in the development of good health and productive outcomes. Application of behavior change theory aids in inducing change of behavior among health workers. Essentially, the application of behavior change theory depends on factors such as changing multiple behaviors and medical adherence of individuals.Advertising We will write a custom essay sample on Behavior change theory specifically for you for only $16.05 $11/page Learn More The implementation of evidence-based practices in changing the behavior of health workers is a complex task, as it depends on the ability of individuals to change their behaviors and the type of approach used. Application of behavior change theory is effective if an organization employs interventions that have their basis on past behavioral outcomes. Hence, the essay examines the validity of behavior change theory on healthcare centers, organizations, and society. Findings of the Study The study found out that the behavior change theory informs principles of positive behavior change and gives positive outcomes, which are not possible in practices that do not entail application of the theory in undertaking behavioral change programs among healthcare workers. In addition, the study established that application of designed interventions is effective when compared to the application of theoretical concepts. According to Cane, O’Connor, and Michie (2010), the application of behavior change practices greatly depends on the level of application and willingness of individuals to change their behavior. The study also revealed that some organizations do not apply the theory of behavior change effectively. For example, a study of 235 development implementation studies revealed that only 22.5% used the theories effectively (Cane, O’Connor, Michie, 2010). Hence, the findings refined and enhanced effectiveness of theoretical domain framewor k in assessing behaviors of healthcare workers. Importance of the Findings from the Study Despite poor application of the theories by some organizations, other research studies and organizations have successfully employed the theories and frameworks provided by the study. The study adopted theoretical domain framework and applied behavior change theory in healthcare systems.Advertising Looking for essay on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Moreover, the study applied behaviour change theory in elucidating how healthcare centers utilize theoretical domain framework in inducing positive behavior change among healthcare workers and the general population. For instance, in Denmark, UK, and Australia the research team applied the frameworks of behavior change theory to identify factors that facilitate or prevent successful implementation of behavior change programs. Additionally, in Australia, healthcare centers identified bottlenecks and facilitated application evidence-based principles in assessing causes of acute pains in the waist or lower back pains, and eventually gave informed solutions about the problems. Therefore, the findings from the study are very instrumental in the implementation of positive behavior change among individuals in both the healthcare centers and the society. Research Instruments, Design, and Participants The research instruments that the study employed are the questionnaires, both open and closed. Descriptive survey is the research design of the study as it entails administration of surveys among eligible participants. The eligible participants were individuals who are conversant with behavior change theory and are available in journal databases that are online. The selection was through email invitations using a membership invitation list. Out of the 101 invitations, 37 participants managed to complete the assigned tasks (19 open sort tasks and 18 closed sort tasks). Strengths and Weaknesses The strength of the study lies in the framework it employed, which is the theoretical domain framework. The framework uses a number of procedures that identify domains, establish the content of domains, and finalize the domain labels to achieve a refined framework of domains. These procedures are fundamental as they enhance internal validity of the results, which are helpful in the implementation of behavior change interventions in healthcare centers and other organizations. However, the study portrays a weakness as it only lays its attention on those respondents who understand the theory of behavior change. Thus, it implies that the study does not consider the views of potential respondents who do not have an understanding of the theory. Moreover, the study did not balance gender (27 women and 10 men), which compounds the outcome of the study. Hence, the method employed in the selection of participants makes the findings have low external validity.A dvertising We will write a custom essay sample on Behavior change theory specifically for you for only $16.05 $11/page Learn More Reference Cane, J., O’Connor, D., Michie, S. (2010). Validation of the theoretical domains framework for use in behavior change and implementation research. Implementation Science, 7(37), 1-17.

The Willowbrook Hepatitis Study- subject (Technological of educational Article

The Willowbrook Hepatitis Study- subject (Technological of educational research) - Article Example It has negatively affected their studies because they have to educate to public on the importance of the studies and the potential threats that may be related to the study leading to specimens for their studies are the public have grown to be critics of their works (Emanuel et al., 2008). The result of exposing the Willowbrook Hepatitis study problem led to the formulation of policies by the government as to what constituted an ethical research. The policies outlined ethical principles upon which ethical studies were to be conducted on the public. The study could not be revised to be performed ethically. This is because the public had developed a negative attitude towards the study and could not subject themselves or their children to the study. There were damages caused on the subjects who had participated in the study and this mounted fear on the public (Diekema,

Entrepreneurship & Innovation Essay Example | Topics and Well Written Essays - 2500 words

Entrepreneurship & Innovation - Essay Example This is particularly a niche market, since traditionally, food shops offer meat foods that really do not emphasize on the health factor in their menus. This particular group needs consciously look for restaurants that cater to their needs, but also offer a variety of menus to make their eating experience more exciting. Members of the younger age group are the ones more adventurous of their food choices, and therefore needs an exciting array of dishes to choose from. The ones belonging to the older bracket have more particular menus in mind, and so they are more discriminating in terms of the ingredients and presentation. HEATLHWAY looks at being able to serve both the needs of these target markets. On top of this, management looks at being able to create a health restaurant that offers reasonably good prices and with good service. The young professionals market will also be a target market, as they need to socialize and find comfortable places to meet up with friends. They may also need a place where they could hang out, check on their laptops or just chill while dining. HEALTHWAY aims to cater to their needs by ensuring a good cozy atmosphere conducive for small talk, quiet reading or for relaxation. Moreover, the healthy options are perfect for this group of people who are also conscious of the food they take. HEALTHWAY positions itself as a restaurant with the mission of providing excellent food options to vegetarians and health conscious individuals. All efforts will be geared towards this mission, and as such, management plans to market the establishment with the following features: With technology constantly evolving and with people now having to do so many things in a short span of time, fast food and instant food is very much in demand. But the question is how healthy these foods really are and how beneficial are they to the people? Are these types of food really helpful in terms of nourishing

The Creation Of The Italian Stereotype

The Creation Of The Italian Stereotype The Italian mafia has been a prominent them in the media for centuries. The portrayal of mobsters and the mafia in the U.S.s motion picture industry has created a stereotype for Italians that is very well accepted in the American culture. In this paper I will discuss various films and TV that address the topic of the Italian mafia and the way in which these shows depict citizens of Italian origin. More specifically I will try to show how movies such as The Goodfather, Goodfellas, Taxi Driver, and more recent works such as HBOs hit The Sopranos create a negative stereotype for Italian American man and women, glorifying them by their flashy lifestyles and relations to organized criminal activities. Movies of such sort have reached such popular success because they appeal to the public and, unfortunately, many Italian American citizens embrace these accusations and consider them part of their heritage, thus reinforcing the stereotype made by the movie industry in the eyes of citizens wi th different ethnical backgrounds. Since the very beginning, the Italian mafia, in the eyes of Americans has been a very wide spread cultural phenomena. The origin of the mafia is very hard to investigate and report, many experts have dated its origin back to a time of instability for the Italian nation. The cause of this disturbance was the instable relationship between the northern and southern regions of Italy. Southern Italy was often insulted and considered rural and uncivilized by the wealthier businessman of the North. This unjust treatment caused the southern citizens, especially the Sicilians, to resort to violent gangs for protection of the little land and wealth they owned. As time progressed, and the demand for these bands increased, these rebel groups united into larger, and much more organized, groups that lead to the creation of the mafia. The most famous of these groups, and perhaps the first, originated in Sicily and later became known as Cosa Nosta which many often use the term incorrectly referring it to the Italian mafia overall and not just as one of its sects. These groups prospered and grew on to the Italian people, infiltrating the unstable government after the unification of Italy in 1861. The mafia made its first appearance in the US between the 19th and 20th century, as this cultural phenomenon grew in America, the mafias portrayal in the media grew with it. The media created a name for the mafia in America. The people loved gangster movies, and the film industry capitalized on this assumption. In order to give their work a more realistic feel, directors, would often cast Italians as mobster characters thus building a stereotype of Italian Americans. As time evolved however, the simple stereotype morphed past the simple gangster image; in more recent works, Italian women were also effect; being viewed as old housewives or young bimbos. Men became viewed as lazy and uneducated like in the 1995 movie To Die For. In this example from the Italic Institute of Americas websi te, Nicole Kidmans character tricks three teens into killing her lowbrow Italian husband. The development between the Italian mafia and its presence in popular American culture could have not been possible without the five million Italians who left their home country for hope in a new life and a chance at a new beginning, (Wikipedia). Prior to the rise of the fascist regime to power, America was a prime destination for many Italians during the late 19th century. This expatriation grew exponentially in the early 20th century when it was recorded that over 800,000 Sicilians immigrated to the United States. During this time however, the Italian mafia was under attack by their own government, especially thanks to the works of Cesare Mori who made life impossible for many Mafiosi. Because of the anti mafia war imposed Mussolinis regime in the southern provinces of Italy, many of the members of Cosa Nostra and similar organizations fled to America. The American press immediately attacked this movement publishing headlines such as: The boot unloads its criminals upon the United States. Many of these Sicilians in fact had connections to the mafia but, in the most part, they were regular people just looking for a better life. Italian Mafiosi and regular citizens traveled to America to escape fascism, to escape persecution from criminal charges, and to start over. Many where thrown into a society already filed with criminal gangs. Purchasing fire weapons in the US at that time was a piece of cake. Add these two together and its simple to understand how the Italian mafia succeeded in America. Just as the mafia began to take power in America, the movie industry noticed an opportunity to make some profit as well. Americans became obsessed with the mafian lifestyle; the danger associated with the mafia and their disrespect for the law managed to frighten and keep Americans glued to their TV screen at the same time. Films like Little Cesar(1931), Public Enemy(1931), and Scarface(1932) were the very beginning to a brand new genre of films. As author George De Stefano points out in his book An Offer We Cant Refuse, the Italian mobster seemed to bring a different image to the mobster lifestyle, [however], and this image of a more powerful, organized criminal system caught the public eye and has stuck every since., (De Stefano 70-94). Some of the early movies of this genre were produced during the silent motion picture time period. Producers however, did not have a hard time looking for a plot that would capture their audience; they just used whatever the print gave them. The ear liest account of a gangster film that exists is the film The Black Hand (1906). The Black Hand was a silent movie which story line pictured Italian Americans using kidnapping and extortion to gain money, known as il pizzo, from a butcher they were protecting. The movie shows the Italian protagonists were not only shown as violent, but the Italian Americans in the film are shown to speak little to no English and drinking wine as if it were water. It was not until the 1930s with the release of Little Cesar and Scarface that the stereotype was created and linked Italian Americans with the gangster image. With the introduction of these films one can clearly see that with the changing image of the gangster, the American ______ towards Italian Americans was changing as well. These new characters were no longer drunk illiterates, these Italians dressed in fancy suits, spoke better English; in a sense, they were following the American dream. Still violent and reckless. Organizations favoring the destruction of this stereotype took the subject to heart and managed to abolish violence and crime in movies. However in 1968, the Production Code was dropped and replaced by the same MPAA system still out there today. Only four years after this change, came the first of a trilogy that would change the image of Italian Americans forever. The Godfather (1972), based on Mario Puzos novel was the hit success of the great American director Ford Francis Coppola. His work was such a success for the public that it won three Oscar nominations out of the ten categories it was voted for. The American people were literally obsessed with the violent, vulgar and classic gangster films. Francis Ford Coppola in an interview with author Peter Bondonella explained his clear reasons for pursuing this movie: I always wanted to use the Mafia as a metaphor for America. If you loo at the film, you see that its focused that way. The first line is I believe in America. I feel that the mafia is an incredible metaphor for this country. Both are totally capitalistic phenomena and basically have a profit motive, (Bondonella 239). Many critics argue, with merit, that The Godfather was the first film that really started the stereotype of Italian Americans. The film established a permanent connection in the minds of Americans between the mafia and Italian Americans. De Stefano describes his own experience after the release of the film: strangers would ask me if I knew the godfather whenever they red my last name. It was this film that reallycemented the stereotype into American culture., (De Stefano 105-106). Predictably enough, after the tremendous success of The Godfather, many more films, as long as commercial products, relating to its theme followed. Today The Godfather, both the films and the novel, continue to sell as if they were new releases, and the films can still be seen, by popular demand, on ordinary television. Martin Scorseses Goodfellas (1990), showed the mafia in New York in an extremely realistic way. Based on the life of real mobster Henry Hill, it shows the process of going from a nonentity to a success in the mafia organization. The film depicts brutal murder scenes, vulgar language, and vile treatment of women. However, a particularly different element is that it also shows the consequences of being too wrapped up in the mafia life and what it is like to become the rat. This film showed a much less glorified portrayal of the mafia, and yet, it appealed greatly to society. The most recent of Hollywoods award winning creation evoking the mafia is HBOs hit series The Sopranos first airing in 1999. The show takes great inspiration from Scorseses work and Coppolas masterpiece, characters in the show are often viewed idolizing Mafiosi from these directors respective films, reciting lines, copying stunts, and even comparing themselves. This idolization showed that Italian Americans not onl y identify themselves with these gangsters but also look up to them. Tony Soprano, the protagonist of the show, is of Italian American descent and part of the mafia. Besides his connection to the gangster life, he lives in a typical residential neighborhood for the average white American male, he is a family man just like everyone else. In the book Tony Sopranos America, David Simon, states that the viewer is always reminded that the one thing that stands Tony Soprano apart from the rest of society is that he is mobster. The [TV] series successfully brought the mafia to the 21st Century, renewed the use of mafia as a household word, and took one step further in fusing the image of Italians and Italian Americans. The media has led to this stereotypical image of Italian immigrants as gangsters. This stereotype is still very much alive today. However, it is noticeable that there does not seem to be as much controversial propaganda to the use of this negative connotation against Italian Americans as stereotypical use against other ethnic groups. Going back to the stereotype against Italian American women, these movies depicted the mafia wives as enabling and looking the other way in their husbands business affair. The mother in The Godfather plays the role of the housewife. Carmela Corleone never reacts to the actions of her husband and sons, always turning a blind eye. She is shown caring for her grandchildren and providing the family with a traditional Italian meal. She is essentially the stereotypical enabling Italian mother and wife in the mafia family. On the contrary, the character Kay in The Godfather is a complete juxtaposition to the character of Carmela. For a while, she acts just like Carmela, enabling her husband activities, but eventually she can no longer accept her husband as a cold blooded killer, as Michael Corleones sister, Connie, calls him after he murders her own husband. Kay represents the American wife who marries into an Italian family not knowing what she is about to face. She is victimized. This way , the audience, feels bad for her, torn between her love for her husband and her morals that can no longer tolerate the criminal activities of the family. The third major feminine character, Connie Corleone, is a completely different character. She is the stereotypical Italian relative that cannot escape the horrors of her own family. She starts out as a princess to her father, the godfather himself. After her brother, Michael, kills her husband she goes through a brief grieving period distancing her family from her family only to realize that she cannot escape her destiny. She eventually becomes an enabler of the behavior of the rest of the family and takes on the role of the matriarch. Just like her, Karen Hill, also plays the enabler who puts up with her husband, Henry Hills pursuit as a Mafioso in Goodfellas. One scene in particular comes to mind that depicts her as the typical mob wife. In a scene she narrates herself, Karen attends a party with the other mob wives during a drug scene, she tells the audience that all the women look beat up; in fact, they do: all wear too much makeup and overdone hair. Throughout the party, these mistreated wives, discuss the horrible tribulations of being married to a mobster as if it were typical housewife gossip. Most of the women in these movies are unemployed house makers who take the events as part of the package of marrying a mob.The show The Sopranos isnt the only example of the stereotype of Italian American being represented in more recent TV production. Characters like Arthur the Fonz Fonzarelli from Happy Days, Tony the taxi driver of Taxi, and Joey the all around dimwit of Friends all represent demeaning images of It alian Americans. All appear to be uneducated womanizers, and yet most may not even realize they are stereotypes of the Italian American male. These examples show that, sadly, our culture still finds humor in stereotyping ethnical groups. In 2002, The Italic institute of America conducted a study to analyze the movie industry and its relation to Italian-American based movies and the post Godfather movie industry. Their studies showed that out of the 1233 movies made about Italian Americans, 69% of them present Italian-American characters under a negative light, against 31% that show Italian-Americans as good human beings. Moreover, out of the movies made since the sound era that deal with mob characters, 88% were revolved around fictional characters, 293 of which came out after the Godfather. The Godfather is and will always remain the most important tie between Hollywood and the Italian-American stereotype.There is much research out there that show that the Italian immigration to the US didnt only bring so called Mafiosi but also great people who beneficially influenced the United States politically and economically. This research, however, does not eliminate the fact the entertainment industry will continue to pursu e the stereotype. As for the mafia, this means that it will only continue to be a part of Americas favorite entertainment as long as the culture of violence persists.

Oligopoly Essay -- Business Oligopolistic Industries

An oligopoly describes a market situation in which there are limited or few sellers. Each seller knows that the other seller or sellers will react to its changes in prices and also quantities. This can cause a type of chain reaction in a market situation. In the world market there are oligopolies in steel production, automobiles, semi-conductor manufacturing, cigarettes, cereals, and also in telecommunications. Often times oligopolistic industries supply a similar or identical product. These companies tend to maximize their profits by forming a cartel and acting like a monopoly. A cartel is an association of producers in a certain industry that agree to set common prices and output quotas to prevent competition. The larger the cartel, the more likely it will be that each member will increase output and cause the price of a good to be lower. The majority of time an oligopoly is used describe a world market; however, the term oligopoly also describes conditions in smaller markets where a few gas stations, grocery stores or alternative restaurants or establishments dominate in their fields. A distinguishing characteristic of an oligopoly is the interdependence of firms. This means that any action on the part of one firm with respect to output, price, or quality will cause a reaction on the side of other firms. Many times an oligopoly leads to price leadership between many firms. A price leadership is the practice in many oligopolistic industries in which the largest firm publishes its price list ahead of its competitors. Then these competitors feel the need to match those announced prices so they lower their prices. This is also termed a parallel pricing. Oligopolies tend to be broken down into one of two distinguished groups. These groups are either a homogeneous or differentiated oligopoly. Homogeneous oligopolies have a standardized product and which include industrial, with petroleum serving as the standardized example, and also services such as banking. Differentiated oligopolies, where the products have some differences, are found in consumer goods industries, such as cars, biscuits, beer and electrical appliances. There is however another oligopoly in which the manner of the corporation or industry is quite familiar to that of a monopoly. This oligopoly is termed collusive. A collusive oligopoly has the ability to behave in the manner of a m... ...nt with the relevant demand curve of D1D1, and prices below Po are consistent with the relevant demand curve of D2D2. The kink in the demand curve occurs at the point labeled E. There is also a gap in the marginal revenue curve marked by MR1 and MR2.   Ã‚  Ã‚  Ã‚  Ã‚  There are many oligopolies in the world market that dominate their respective fields. They have the ability to control prices and quantities of their goods, forcing other companies in that specific industry to adjust to the oligopoly’s changes. The oligopoly has the power to do that because there are few sellers in the industry and each seller reacts to that of the other ones. This often leads to price leadership. This price leadership has a dramatic impact on consumers. Companies compete with the prices of goods and they keep lowering their prices. At the time these price decreases are beneficial for consumers; however, an oligopoly can afford to lower their prices and the smaller firms can not. As a result these smaller firms might be annihilated and enable the oligopoly to dominate the industry. If the oligopoly comes to dominate their industry they then have the ability to set prices higher, a terrible aspect for consumers. Oligopoly Essay -- Business Oligopolistic Industries An oligopoly describes a market situation in which there are limited or few sellers. Each seller knows that the other seller or sellers will react to its changes in prices and also quantities. This can cause a type of chain reaction in a market situation. In the world market there are oligopolies in steel production, automobiles, semi-conductor manufacturing, cigarettes, cereals, and also in telecommunications. Often times oligopolistic industries supply a similar or identical product. These companies tend to maximize their profits by forming a cartel and acting like a monopoly. A cartel is an association of producers in a certain industry that agree to set common prices and output quotas to prevent competition. The larger the cartel, the more likely it will be that each member will increase output and cause the price of a good to be lower. The majority of time an oligopoly is used describe a world market; however, the term oligopoly also describes conditions in smaller markets where a few gas stations, grocery stores or alternative restaurants or establishments dominate in their fields. A distinguishing characteristic of an oligopoly is the interdependence of firms. This means that any action on the part of one firm with respect to output, price, or quality will cause a reaction on the side of other firms. Many times an oligopoly leads to price leadership between many firms. A price leadership is the practice in many oligopolistic industries in which the largest firm publishes its price list ahead of its competitors. Then these competitors feel the need to match those announced prices so they lower their prices. This is also termed a parallel pricing. Oligopolies tend to be broken down into one of two distinguished groups. These groups are either a homogeneous or differentiated oligopoly. Homogeneous oligopolies have a standardized product and which include industrial, with petroleum serving as the standardized example, and also services such as banking. Differentiated oligopolies, where the products have some differences, are found in consumer goods industries, such as cars, biscuits, beer and electrical appliances. There is however another oligopoly in which the manner of the corporation or industry is quite familiar to that of a monopoly. This oligopoly is termed collusive. A collusive oligopoly has the ability to behave in the manner of a m... ...nt with the relevant demand curve of D1D1, and prices below Po are consistent with the relevant demand curve of D2D2. The kink in the demand curve occurs at the point labeled E. There is also a gap in the marginal revenue curve marked by MR1 and MR2.   Ã‚  Ã‚  Ã‚  Ã‚  There are many oligopolies in the world market that dominate their respective fields. They have the ability to control prices and quantities of their goods, forcing other companies in that specific industry to adjust to the oligopoly’s changes. The oligopoly has the power to do that because there are few sellers in the industry and each seller reacts to that of the other ones. This often leads to price leadership. This price leadership has a dramatic impact on consumers. Companies compete with the prices of goods and they keep lowering their prices. At the time these price decreases are beneficial for consumers; however, an oligopoly can afford to lower their prices and the smaller firms can not. As a result these smaller firms might be annihilated and enable the oligopoly to dominate the industry. If the oligopoly comes to dominate their industry they then have the ability to set prices higher, a terrible aspect for consumers.

People Management, the Mantra for success

Human resource management deals with the overall relationship of the employee with the organization (Cullen, 2011, p. 437). International human resources deal with the same settings but on an international scale. When organizations take on international business they face many challenges and barriers. Setting the bar and being prepared for the negative or having a back up plan enables businesses to function wholeheartedly. Adapting to the cultures nationally, professionally and socially creates aspects issues that need to be addressed when it comes to reaching success.The case at hand with Ravi Singhania and Manju Mohotra shares aspects of business and human resource management that they both took part in to ensure the success of the business: Singhania and Partners. Case Strategy Ravi Singhania is the founder and managing partner of Singhania and Partners. This was one of the largest full service National law firms in India (p 509). Singhania knew that he was going to be a lawyer an d his own firm since a young age. His most important reasons for success in business were the approach that the customer is king and the employees are the biggest assets (p.  510).He capitalized on the demand for legal services created by the liberalization of the Indian economy. In the beginning, a sizable amount of his clients came from overseas clients. This made an impact where he felt that in order to effectively serve clients and gain a competitive advantage, it would be valuable to establish an overseas office thus came the New York City location. With the conscious effort to create and adapt to the lifestyle and customs of America, Singhania interacted with various constituents.Through his interactions with other law firms, he became conversant with the Western style of legal services management, which also had a significant impact on his very own management style (p. 510). He became an expatriate employee in American and gained skills that broaden his own horizons and tho ughts for the betterment of his own company. The case doesn’t make reference to any compensation or family issues that Singhania may have encountered during this time; however the atmosphere of his organization was favorable in both family life and compensation.After being exposed to a different style of management and skills that he could replicate himself, Singhania then opened an office with Mohotra as partner with the assistance and support of his father. This office he opened in New Delhi, India where they didn’t have many competitors. With the partnership, Singhania and Mohotra took on separate and also equal duties to make the partnership work. Their partnership mostly resembled shared management structure and split control management. In the shared management structure, both partners contribute approximately the same number of managers to positions and functional areas (p.  356).In this case, there were only two. The split control structure is similar to the shared management structure in that the partners usually share in strategic decision-making (p. 356). However at a functional level, partners make decisions independently (p. 356). Singhania managed the company legal services aspects while Mohotra took responsibility in managing the overall business and assignment of personnel to various projects based on their competencies and availability. They both handled the marketing activities. Commitment and trust between the two to make the alliance work was great synergy.They both were committed to seeing this thru, consulting one another and ensuring that their employees and customers were happy along the way. The strategy of Singhania and Partners was to foster and create an atmosphere that was healthy and vibrant for employees who would spill this over to clients whom in return would spread to others in form of referrals. Since during this time advertising in India as strictly remanded to the Yellow pages, word of mouth referrals played a big part in their business success. India was a prime spot for outsourcing which opened new avenues for Indian legal professionals.Taking part in legal process outsourcing and focusing on high quality legal workforce helped expand and open doors for the organization. Their growth strategy for the most part was to begin with low value services and gradually move up the value chain by acquiring and exhibiting domain expertise. In doing so, they hired a litigation lawyer in preparation to enter the litigation arena one day, which came soon with Daewoo as a client. This made it possible for the company to move to a larger office and also setup 3 additional offices.They formed affiliations with counsels across several Indian states in order to meet its’ clients needs to interact with one for legal services across the country. This strategy helped the company to grow from 2 lawyers to over 50 lawyers with 8 of them who made partners. IHRM PRACTICES Indian legal services industry had been booming since the countries economic liberalization in the 1990s’ (p. 509). The exponential growth of this industry was accompanied by an acute talent crunch, the ability to hire and retain talent, which became the source of competitive advantage, a mantra for success (p.  509).Law firms’ key capability was the skill, knowledge and capacity of their employees (p. 509). Effective Human Resource management was essential for law firms due to the increasingly competitive labor market required to develop creative approaches to the recruitment and reward of employees. International Human resource Management practices take form in recruitment and selection, training for cross-cultural adaptation, management development effects of international assignments, evaluation and compensation.Singhania and Partners made shire that their organization was a place that had all these principles in order when it came to their employees. Compensation was above average at the com pany for employees. When it came to other firms in the area, their pay scale ranked high. Not only was pay considered, but also company funded events like annual retreat for the employees. Evaluation of the employees brought on growth in their career. They believed in promoting form within according to Merit based system.If someone had the skills and knowledge and displayed them they would be able to benefit when the time was right. Management development effects of international assignments can pose many challenges for managers. In polycentric and regiocentric multinationals, they place hoe country nationals in top-level management or technical positions (p. 463). These home country managers are used to control overseas operations or to transfer technology to host country production sites (p. 463). Singhania displayed this when he opened an office in New York City, New Delhi, and then three additional cities.This shows signs of growth and stability for the company. Training for cro ss-cultural adaptation took place when Singhania went to New York and opened office. During this time he had to gain knowledge of how to adapt and deal with other cultures and nationalities that he was use to. This enabled him to have a broader vision as a global businessman. Mostly Mohotra alone handled the recruitment and selection process. However in order to be able to benefit from the great compensation plan and stress free environment, one had to have extensive knowledge and expertise.Singhania and partners strived to employ and have nothing but the best. They were very selective because their reputation was all they had that would keep them vibrant. One bad experience could ruin them for sure. Retaining employees by keeping them in an intellectually stimulated environment was key. The organization displayed and encouraged motivation, great opportunity to learn, build confidence, and grow within the organization. IMPROVEMENTS AND RECOMMENDATIONS Companies can always use room f or growth, change and improvements in all areas.Singhania and Mohotra discussed that as they reviewed the business and its progress in all areas. Like all alliances the partners must be able to sit down and review, and resolve any issues or conflicts while evaluate if the partnership is still vibrant for both parties. In this aspect thus far, even with the risk of outsourcing at a risky time, they still seemed to be doing well. One area that I would suggest be improved on is the management development. I think the employees would benefit by being offered more training skills, communication and legal courses and on the job training.The areas that are being outsourced can be additional revenue for the company if they had individuals within that were able to handle them. This would cut cost and some liability. Not only would that benefit the company and the employees but also the clients. They have already built a bond with the organization and its personnel, so why have to shuffle off portions of the work to somewhere or someone else that may not have the same theories on customer service as Singhania and Partners.Since bulk of the business comes from referrals and yellow pages, I think having in-house  employees for outsourced jobs would be beneficial to all involved. This is how I feel the change will also impact the industry and the organization. Management is able to successfully improve the current strategy but focusing on the goals of the clients, society and technological changes that may arise. As clients grew and needed a larger variety of services, Singhania and partners offered more expertise. To also meet the stress free environment, which makes for happier employees, they often overstaff projects so that employees are not overworked and have time for family.Focusing on growth strategies for the organization as far as clients, while retaining the employees they have will be key. Making other liaisons across other countries like America, China, or e ven South America would also be useful. Branching off into other societies and cultures, not only would be moving for the organization but also for the employees. It would give some expatriate employees a chance to return home, some a chance to learn and experience something new while climbing the ladder of success.

Downsizing or The Permanent Termination of Employees

Downsizing is the act of reducing the number of employees on payroll, also casually known as â€Å"trimming the fat†. A downsize normally occurs during economic downturns and when a company is not raking in desirable profit margins and is aimed to lower operational costs. Downsizing helps businesses to re-evaluate, re-organize, re-engineer, restrict and revamp their operations to steer themselves into a positive direction. Downsizing is referred to by some as â€Å"a permanent termination of employees† while a layoff, interpreted as â€Å"a temporary downscaling of employees† Layoffs may happen with the intention of re-hiring employees at a later stage when the company is more financially stable. Downsizing brings about layoffs which include other organisation restructuring changes, such as decrement of number of work hours, converting permanent staff to temporary or part-time staff, merging departments, or even pay-cuts. Outsourcing, more commonly known as sub-contracting, is a business process in which a third-party provider is contracted to do a job function instead of managing them in-house. By freeing up resources like time, human capital and money, businesses increase efficiency as outsourcing to a specialist in the respective field will allow companies and businesses to focus on their core activities and continue what they do best to bring the companies to greater heights. It employs cost savings and staffing flexibility techniques by allowing companies to grow their businessShow MoreRelatedDownsizing1038 Words   |  5 PagesDownsizing occurs when a company permanently reduces its workforce. Corporate downsizing is often the result of poor economic conditions or the company’s need to cut jobs in order to lower costs or maintain profitability. Downsizing may occur when one company merges with another, a product or service is cut, or the economy falters. 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